Advertising and the mind of the consumer what works, what doesn't, and why

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Bibliographic Details
Main Author:	Sutherland, Max
Other Authors:	Sylvester, Alice K
Format:	Unknown
Published:	St. Leonards, NSW Allen & Unwin 2000
Edition:	2nd ed
Subjects:	Advertising > Psychological aspects Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 1865082317
090	0	0	\|a HF5822 \|b .S84 2000
100	1	#	\|a Sutherland, Max
245	1	1	\|a Advertising and the mind of the consumer \|b what works, what doesn't, and why \|c Max Sutherland and Alice K. Sylvester
250	#	#	\|a 2nd ed
260	#	#	\|a St. Leonards, NSW \|b Allen & Unwin \|c 2000
300	#	#	\|a xv, 326 p. \|b ill. \|c 23 cm
500	#	#	\|a "New revised international edition"--Cover
504	#	#	\|a Includes bibliographical references (p. 304-315) and index
650	#	0	\|a Advertising \|x Psychological aspects
650	#	0	\|a Consumer behavior
700	1	#	\|a Sylvester, Alice K
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=293735
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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