Advertising and the mind of the consumer what works, what doesn't, and why

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Bibliographic Details
Main Author:	Sutherland, Max
Other Authors:	Sylvester, Alice K
Format:	Book
Published:	St. Leonards, NSW Allen & Unwin 2000
Edition:	2nd ed
Subjects:	Advertising > Psychological aspects Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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