Advertising and the mind of the consumer what works, what doesn't, and why
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
St. Leonards, NSW
Allen & Unwin
2000
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "New revised international edition"--Cover |
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| Physical Description: | xv, 326 p. ill. 23 cm |
| Bibliography: | Includes bibliographical references (p. 304-315) and index |
| ISBN: | 1865082317 |
Advertising and the mind of the consumer what works, what doesn't and why