UP CLOSE& PERSONAL? Customer Relationship Marketing @ Work

UP CLOSE& PERSONAL? Customer Relationship Marketing @ Work

* Includes a new free CD-ROM * Published in association with IBM and Ogilvy Effective customer relationship marketing (CRM) is one of the most important challenges faced by the management team of a modern enterprise. In a highly competitive and demanding environment, more and more companies are seek...

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Bibliographic Details
Main Authors: STONE, MERLIN (Author), WOODCOCK, NEIL (Author), FOSS,BRYAN (Author)
Format: Book
Language:English
Published: London Kogan Page 2003
Edition:SECOND EDITION
Subjects:
Customer relations > Management
Online Access:Click Here to View Status and Holdings.
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