UP CLOSE& PERSONAL? Customer Relationship Marketing @ Work
* Includes a new free CD-ROM * Published in association with IBM and Ogilvy Effective customer relationship marketing (CRM) is one of the most important challenges faced by the management team of a modern enterprise. In a highly competitive and demanding environment, more and more companies are seek...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
2003
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| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Handbook of customer relationship marketing