Convergence marketing strategies for reaching the new hybrid consumer

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Bibliographic Details
Main Author:	Wind, Yoram (Jerry)
Other Authors:	Mahajan, Vijay, Gunther, Robert E. 1960-
Format:	Unknown
Published:	New Jersey Prentice Hall 2002
Subjects:	Marketing Internet marketing Communication in marketing Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0130650757
090	0	0	\|a HF5415.1265 \|b .W558 2002
100	1	#	\|a Wind, Yoram (Jerry)
245	1	1	\|a Convergence marketing \|b strategies for reaching the new hybrid consumer \|c Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther
260	#	#	\|a New Jersey \|b Prentice Hall \|c 2002
300	#	#	\|a xxviii, 336 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing
650	#	0	\|a Internet marketing
650	#	0	\|a Communication in marketing
650	#	0	\|a Consumer behavior
700	1	#	\|a Mahajan, Vijay
700	#	#	\|a Gunther, Robert E. \|c 1960-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=289469
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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