Convergence marketing strategies for reaching the new hybrid consumer

Saved in:

Bibliographic Details
Main Author:	Wind, Yoram (Jerry)
Other Authors:	Mahajan, Vijay, Gunther, Robert E. 1960-
Format:	Unknown
Published:	New Jersey Prentice Hall 2002
Subjects:	Marketing Internet marketing Communication in marketing Consumer behavior
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet