Customer behavior a managerial perspective
Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions and relationships, and the processes of building loyalty and creating value. Attention is given to both household and business consumer
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Ohio
South-Western
2004
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Customer behaviour consumer behavior and beyond 
Consumption values and market choices theory and applications