Business marketing connecting strategy, relationships and learning
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
2002
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| Edition: | 2nd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0072410639 |
| 090 | 0 | 0 | |a HF5415 |b .D92 2002 |
| 100 | 1 | # | |a Dwyer, F. Robert |
| 245 | 1 | 1 | |a Business marketing |b connecting strategy, relationships and learning |c F. Robert Dwyer, John F. Tanner |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Boston |b McGraw-Hill/Irwin |c 2002 |
| 300 | # | # | |a xxix, 705 p. |b ill. |c 26 cm |
| 490 | 1 | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Tanner, John F |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=287716 |
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Business marketing connecting strategy, relationships, and learning