Business marketing connecting strategy, relationships and learning

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Bibliographic Details
Main Author:	Dwyer, F. Robert
Other Authors:	Tanner, John F
Format:	Book
Published:	Boston McGraw-Hill/Irwin 2002
Edition:	2nd ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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