Business marketing connecting strategy, relationships and learning
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
2002
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| Edition: | 2nd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxix, 705 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072410639 |
Business marketing connecting strategy, relationships, and learning