PUBLIC RELATIONS STRATEGIES AND TACTICS

PUBLIC RELATIONS STRATEGIES AND TACTICS

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Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. The book presents an engaging and comprehensive overview of the principles, concepts, and methods of public relation...

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Bibliographic Details
Main Authors: Wilcox, Dennis L. (Author), Cameron, Glen T. (Author), Ault, Philip H. (Author), Agee, Warren K. (Author)
Format: Book
Language:English
Published: Boston Pearson Education, Inc. 2003
Edition:SEVENTH EDITION
Subjects:
Public relations
Public relations > United States
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