Strategic management concepts and cases

Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environmen...

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Bibliographic Details
Main Author: David, Fred R. (Author)
Format: Unknown
Language:English
Published: New Jersey Prentice-Hall 2003
Edition:9th ed.
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Online Access:Click Here to View Status and Holdings.
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264 # 4 |c ©2003 
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520 # # |a Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy. 
526 8 # |a MGT657  |b BM231  |5 BM 
526 # # |a Strategic Management  |b Bachelor of Business Administration(Hons)Entrepreneurship  |5 Faculty of Business Management 
526 # # |a MCA712  |b AM700  |5 AM 
526 # # |a Corporate Strategy In Practice  |b Master of Corporate Administration  |5 Faculty of Administrative Science and Policy Studies 
650 # 0 |a Strategic planning  |v Case studies 
650 # 0 |a Strategic planning 
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