Strategic management concepts and cases

Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environmen...

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Bibliographic Details
Main Author: David, Fred R. (Author)
Format: Unknown
Language:English
Published: New Jersey Prentice-Hall 2003
Edition:9th ed.
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