Strategic management concepts and cases

• Main Author: David, Fred R. (Author)
• Format: Unknown
• Language: English
• Published: New Jersey Prentice-Hall 2003
• Edition: 9th ed.
• Subjects: Strategic planning > Case studies; Strategic planning
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxxii, 461 pages illustrations 26 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0130479128

Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.