Strategic management concepts and cases
Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environmen...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice-Hall
2003
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| Edition: | 9th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. Forty-one Experiential exercises, and 41 cases are included. Coverage includes developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies, as well as global issues and concerns. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy. |
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| Physical Description: | xxxii, 461 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130479128 |
STRATEGIC MANAGEMENT CONCEPTS & CASES