Strategic marketing

Strategic marketing

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Discusses the concepts and processes for gaining advantage in the marketplace. This book examines components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It provides a strategic perspective and extends beyond the tradit...

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Bibliographic Details
Main Authors: Cravens, David W (Author), Piercy, Nigel (Author)
Format: Book
Language:English
Published: Boston McGraw Hill 2003
Edition:7th ed
Subjects:
Marketing > Decision making
Marketing > Case studies > Management
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