Strategic marketing
Discusses the concepts and processes for gaining advantage in the marketplace. This book examines components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. It provides a strategic perspective and extends beyond the tradit...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
2003
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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STRATEGIC MARKETING