Services marketing integrating customer focus across the firm

This is a text for students and businesspeople who recognize the vital role that services play in the economy and its future ... The book's content focuses on knowledge needed to implement quality service and service strategies for competitive advantage across industries. Included are framework...

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Bibliographic Details
Main Authors:	Zeithaml, Valarie A (Author), Bitner, Mary Jo (Author)
Format:	Book
Language:	English
Published:	Boston McGraw Hill/Irwin 2003
Edition:	3rd ed
Subjects:	Customer services Marketing > Marketing Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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