Services marketing integrating customer focus across the firm
This is a text for students and businesspeople who recognize the vital role that services play in the economy and its future ... The book's content focuses on knowledge needed to implement quality service and service strategies for competitive advantage across industries. Included are framework...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill/Irwin
2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Services Marketing Integrating Customer Focus Across the Firm