Services marketing integrating customer focus across the firm
This is a text for students and businesspeople who recognize the vital role that services play in the economy and its future ... The book's content focuses on knowledge needed to implement quality service and service strategies for competitive advantage across industries. Included are framework...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill/Irwin
2003
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This is a text for students and businesspeople who recognize the vital role that services play in the economy and its future ... The book's content focuses on knowledge needed to implement quality service and service strategies for competitive advantage across industries. Included are frameworks for customer-focused management, and strategies for how to increase customer satisfaction and retention through service strategies ... Students need only a basic marketing course as a prerequisite for a services marketing course and this text. The primary target audience for the text is services marketing classes at the undergraduate, graduate, and executive student levels.-Pref |
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| Item Description: | Includes index |
| Physical Description: | xx, 668 pages illustrations [some colour] 28 cm |
| ISBN: | 0072471425 9780072471427 |
Services Marketing Integrating Customer Focus Across the Firm