Marketing Principles & Perspectives

Marketing Principles & Perspectives

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Bibliographic Details
Main Authors: Bearden, William O. 1945- (Author), LaForge, Raymond W (Author), Ingram, Thomas N (Author)
Format: Book
Language:English
Published: Boston McGraw Hill 2004
Edition:Fourth Edition
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > United States
Online Access:Click Here to View Status and Holdings.
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