Marketing Principles & Perspectives

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Bibliographic Details
Main Authors:	Bearden, William O. 1945- (Author), LaForge, Raymond W (Author), Ingram, Thomas N (Author)
Format:	Book
Language:	English
Published:	Boston McGraw Hill 2004
Edition:	Fourth Edition
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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