Marketing Principles & Perspectives
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw Hill
2004
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| Edition: | Fourth Edition |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xl, 596 pages illustrations [some colour] 28 cm |
| ISBN: | 0072539097 (paperback) 007286057X (paperback) 9780072860573 (paperback) |
Marketing principle and perspective