Brandscaping worlds of experience in retail design
"Brandscaping" - the creation of a three-dimensional microcosm representing the brand is increasingly becoming a characteristic part in the architecture of retail areas, shopping centers, and showrooms. Rising to the challenge from E-commerce and the global competition for customers, compa...
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| Format: | Book |
| Language: | English |
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Basel
Birkhauser
2001
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| Online Access: | Click Here to View Status and Holdings. |
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Designing the Brand Identity in Retail Spaces
