Brandscaping worlds of experience in retail design
"Brandscaping" - the creation of a three-dimensional microcosm representing the brand is increasingly becoming a characteristic part in the architecture of retail areas, shopping centers, and showrooms. Rising to the challenge from E-commerce and the global competition for customers, compa...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basel
Birkhauser
2001
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Designing the Brand Identity in Retail Spaces