Principles of marketing
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is...
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| Format: | Book |
| Language: | English |
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Upper Saddle River, NJ
Pearson Education
2004
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| Edition: | 10th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Principles of Marketing