Principles of marketing
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Education
2004
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| Edition: | 10th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-284511 | ||
| 005 | 2018826173840 | ||
| 008 | t2004 NJU ag| |#001 #deng#D | ||
| 020 | # | # | |a 9780131018617 |q paperback |
| 040 | # | # | |a DLC |d ITMB |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .K636 2004 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong |
| 250 | # | # | |a 10th ed |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Pearson Education |c 2004 |
| 300 | # | # | |a xxix, 661 pages |b illustration |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors. |
| 526 | 0 | # | |a MKT420 |b BM231 |5 BM |
| 526 | 0 | # | |a Principles and Practice Of Marketing |b Bachelor of Business Administration(Hons)Entrepreneurship |5 Faculty of Business Management |
| 526 | 0 | # | |a FMA421 |b FF236 |5 FF |
| 526 | 0 | # | |a Arts Marketing Strategy |b Bachelor Of Creative Industries (Hons) Arts Management |5 Faculty Film, Theatre And Animation |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=284511 |
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Principles of Marketing