Principles of marketing

Principles of marketing

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For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is...

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson Education 2004
Edition:10th ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Summary:For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.
Physical Description:xxix, 661 pages illustration 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780131018617

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