Relationship marketing dialogue and networks in the e-commerce era

• Main Author: Varey, Richard J. (Author)
• Format: Book
• Language: English
• Published: Chichester John Wiley & Sons 2002
• Subjects: Communication in marketing; Relationship marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xviii, 217 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0470843411

Richard J. Varey is Reader in Communication & Management in the Faculty of Business Informatics at the University of Salford. He has written extensively in the fields of management, marketing management, marketing communication, service marketing, corporate communication, and internal marketing.