Relationship marketing dialogue and networks in the e-commerce era
Richard J. Varey is Reader in Communication & Management in the Faculty of Business Informatics at the University of Salford. He has written extensively in the fields of management, marketing management, marketing communication, service marketing, corporate communication, and internal marketing.
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| Format: | Book |
| Language: | English |
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Chichester
John Wiley & Sons
2002
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| Online Access: | Click Here to View Status and Holdings. |
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Relationship marketing 
Relationship Marketing Strategy and Implementation