Innovation management and new product development

INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product...

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Bibliographic Details
Main Author:	Trott, Paul (Author)
Format:	Unknown
Language:	English
Published:	Harlow, England Prentice Hall 2002 ©2002
Edition:	2nd Edition
Subjects:	Industrial management Product management Technological innovation > Management
Online Access:	Click Here to View Status and Holdings.
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