Essentials of media planning a marketing viewpoint

Essentials of media planning a marketing viewpoint

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Bibliographic Details
Main Author: Barban, Arnold M.
Other Authors: Cristol, Steven M., Kopec, Frank J.
Format: Book
Published: Lincolnwood, Ill. NTC Business Books 1987
Edition:2nd ed
Subjects:
Marketing
Advertising media planning
Online Access:Click Here to View Status and Holdings.
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