Essentials of media planning a marketing viewpoint

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Bibliographic Details
Main Author:	Barban, Arnold M.
Other Authors:	Cristol, Steven M., Kopec, Frank J.
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1987
Edition:	2nd ed
Subjects:	Marketing Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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