Essentials of media planning a marketing viewpoint

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Bibliographic Details
Main Author:	Barban, Arnold M.
Other Authors:	Cristol, Steven M., Kopec, Frank J.
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1987
Edition:	2nd ed
Subjects:	Marketing Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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001	wils-28011
020	#	#	\|a 0844230189
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5826.5 \|b .B37 1987
100	1	#	\|a Barban, Arnold M.
245	1	0	\|a Essentials of media planning \|b a marketing viewpoint \|c Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
250	#	#	\|a 2nd ed
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1987
300	#	#	\|a xii, 160 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
650	#	0	\|a Advertising media planning
700	1	#	\|a Cristol, Steven M.
700	#	#	\|a Kopec, Frank J.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=28011
964	#	#	\|c BOK \|d 01