M. A. M. E., market and media evaluation the AIA handbook of advertising to business, industry, government, and the professions.

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Bibliographic Details
Main Author:	Schiller, Robert D
Corporate Author:	Association of Industrial Advertisers
Format:	Unknown
Published:	[New York Macmillan [1969
Subjects:	Advertising media planning Marketing > Addresses, essays, lectures
Online Access:	Click Here to View Status and Holdings.
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