Building Effective Web Sites

• Main Author: Frost, Raymond (Author)
• Other Authors: Strauss, Judy
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ Prentice Hall 2002; ©2002
• Subjects: Web site development; Web sites > Design
• Online Access: Click Here to View Status and Holdings.

 For any Marketing or CIS/MIS class with an introductory Web site development component. Drawing on current research, the goal of this text is to assist students to create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the users perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task.* Instruction on how to write a creative, brief Web site plan. * Provides students with a guide on Web site design and content production. * Tutorials for building Web sites in HTML, Macromedia Dreamweaver, Microsoft Front Page, and Netscape Composer. * Provides students with experience in Website design using the latest and most popular programs. * Tutorials for creating graphics in Adobe Photoshop and Image Ready. * Provides students with hands-on experience using two highly recognized programs. * Tutorials for publishing a site using FTP and Web authoring tools. * Provides students with hands-on instruction and experience. * Thorough instruction on publicizing a Web site using search tools, other online techniques, and offline methods