Advertising in the broadcast and cable media

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Bibliographic Details
Main Author:	Heighton, Elizabeth J
Other Authors:	Cunningham, Don R
Format:	Book
Published:	Belmont, Calif. Wadsworth Pub. Co. 1984
Edition:	2nd ed
Series:	Wadsworth series in mass communication
Subjects:	Broadcast advertising Cable television advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0534029140
090	0	0	\|a HF6146.B74 \|b H44 1984
100	1	#	\|a Heighton, Elizabeth J
245	1	1	\|a Advertising in the broadcast and cable media \|c Elizabeth J. Heighton, Don R. Cunningham
250	#	#	\|a 2nd ed
260	#	#	\|a Belmont, Calif. \|b Wadsworth Pub. Co. \|c 1984
300	#	#	\|a xv,368p. \|b ill. \|c 25cm
490	1	#	\|a Wadsworth series in mass communication
500	#	#	\|a Includes index.#
504	#	#	\|a Bibliography: p. 361-363.
650	#	0	\|a Broadcast advertising
650	#	0	\|a Cable television advertising
700	1	#	\|a Cunningham, Don R
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27815
964	#	#	\|c BOK \|d 01
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