Advertising in the broadcast and cable media

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Bibliographic Details
Main Author:	Heighton, Elizabeth J
Other Authors:	Cunningham, Don R
Format:	Book
Published:	Belmont, Calif. Wadsworth Pub. Co. 1984
Edition:	2nd ed
Series:	Wadsworth series in mass communication
Subjects:	Broadcast advertising Cable television advertising
Online Access:	Click Here to View Status and Holdings.
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