Advertising in the broadcast and cable media
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Belmont, Calif.
Wadsworth Pub. Co.
1984
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| Edition: | 2nd ed |
| Series: | Wadsworth series in mass communication
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index.# |
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| Physical Description: | xv,368p. ill. 25cm |
| Bibliography: | Bibliography: p. 361-363. |
| ISBN: | 0534029140 |
Advertising on cable a practical guide for advertisers