CRM redefining customer relationship management
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Digital Press
2002
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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CRM in real time empowering customer relationships