Cases in advertising and promotion management ohn A. Quelch, Paul W. Farris
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Format: | Book |
Published: |
Plano, Tex.
Business Publications
1987
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-27773 | ||
020 | # | # | |a 0256037132 |
090 | 0 | 0 | |a HF5823 |b .Q44 1987 |
100 | 1 | # | |a Quelch, John A |
245 | 1 | 1 | |a Cases in advertising and promotion management ohn A. Quelch, Paul W. Farris |
250 | # | # | |a 2nd ed |
260 | # | # | |a Plano, Tex. |b Business Publications |c 1987 |
300 | # | # | |a xv, 759 p. |b ill. |c 25 cm |
504 | # | # | |a Includes bibliographical references and index. |
650 | # | 0 | |a Sales promotion |x Case studies |
650 | # | 0 | |a Advertising |x Case studies |
700 | 1 | # | |a Farris, Paul |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27773 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00250##a003.5.1||00260##a003.5.1||00260##b003.5.1||00260##c003.5.1||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1|| |