Cases in advertising and promotion management ohn A. Quelch, Paul W. Farris

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Bibliographic Details
Main Author:	Quelch, John A
Other Authors:	Farris, Paul
Format:	Unknown
Published:	Plano, Tex. Business Publications 1987
Edition:	2nd ed
Subjects:	Sales promotion > Case studies Advertising > Case studies
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-27773
020	#	#	\|a 0256037132
090	0	0	\|a HF5823 \|b .Q44 1987
100	1	#	\|a Quelch, John A
245	1	1	\|a Cases in advertising and promotion management ohn A. Quelch, Paul W. Farris
250	#	#	\|a 2nd ed
260	#	#	\|a Plano, Tex. \|b Business Publications \|c 1987
300	#	#	\|a xv, 759 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Sales promotion \|x Case studies
650	#	0	\|a Advertising \|x Case studies
700	1	#	\|a Farris, Paul
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27773
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a003.5.1\|\|00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|