Cases in advertising and promotion management ohn A. Quelch, Paul W. Farris

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Bibliographic Details
Main Author:	Quelch, John A
Other Authors:	Farris, Paul
Format:	Book
Published:	Plano, Tex. Business Publications 1987
Edition:	2nd ed
Subjects:	Sales promotion > Case studies Advertising > Case studies
Online Access:	Click Here to View Status and Holdings.
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