Cases in advertising and promotion management ohn A. Quelch, Paul W. Farris

Cases in advertising and promotion management ohn A. Quelch, Paul W. Farris

Saved in:
Bibliographic Details
Main Author: Quelch, John A
Other Authors: Farris, Paul
Format: Book
Published: Plano, Tex. Business Publications 1987
Edition:2nd ed
Subjects:
Sales promotion > Case studies
Advertising > Case studies
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xv, 759 p. ill. 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0256037132

Similar Items