Cases in advertising and promotion management ohn A. Quelch, Paul W. Farris

Cases in advertising and promotion management ohn A. Quelch, Paul W. Farris

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Bibliographic Details
Main Author: Quelch, John A
Other Authors: Farris, Paul
Format: Unknown
Published: Plano, Tex. Business Publications 1987
Edition:2nd ed
Subjects:
Sales promotion > Case studies
Advertising > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 759 p. ill. 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0256037132

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