Advertising theory and practice

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Bibliographic Details
Main Author:	Sandage, C. H. 1902- Charles Harold
Other Authors:	Fryburger, Vernon Ray 1918-, Rotzoll, Kim B.
Format:	Book
Published:	Homewood, Ill. R. D. Irwin 1983
Edition:	11th ed
Series:	Irwin series in marketing
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0256028516
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5823 \|b .S25 1983
100	1	#	\|a Sandage, C. H. \|d 1902- \|q Charles Harold
245	1	0	\|a Advertising theory and practice \|c C.H. Sandage, Vernon Fryburger, Kim Rotzoll
250	#	#	\|a 11th ed
260	#	#	\|a Homewood, Ill. \|b R. D. Irwin \|c 1983
300	#	#	\|a xv, 509 p., [6] p. of plates \|b ill. (some col.) \|c 25 cm
490	1	#	\|a Irwin series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
700	1	#	\|a Fryburger, Vernon Ray \|d 1918-
700	#	#	\|a Rotzoll, Kim B.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27771
964	#	#	\|c BOK \|d 01