Advertising: its role in modern marketing

Advertising: its role in modern marketing

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Bibliographic Details
Main Author: Dunn, S. Watson (Samuel Watsond1918-
Other Authors: Barban, Arnold M. (joint author)
Format: Book
Published: Hinsdale, Ill. Dryden Press [1974
Edition:3d ed
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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