Advertising: its role in modern marketing

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Bibliographic Details
Main Author:	Dunn, S. Watson (Samuel Watsond1918-
Other Authors:	Barban, Arnold M. (joint author)
Format:	Book
Published:	Hinsdale, Ill. Dryden Press [1974
Edition:	3d ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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