Advertising: its role in modern marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Hinsdale, Ill.
Dryden Press
[1974
|
| Edition: | 3d ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-27768 | ||
| 020 | # | # | |a 0030039665 |
| 090 | 0 | 0 | |a HF5823 |b .D78 1974 |
| 100 | 1 | # | |a Dunn, S. Watson |q (Samuel Watsond1918- |
| 245 | 1 | 1 | |a Advertising: its role in modern marketing |c [by] S. Watson Dunn [and] Arnold M. Barban |
| 250 | # | # | |a 3d ed |
| 260 | # | # | |a Hinsdale, Ill. |b Dryden Press |c [1974 |
| 300 | # | # | |a vii, 630 p. |b illus. |c 25 cm |
| 504 | # | # | |a Includes bibliographies. |
| 650 | # | 0 | |a Advertising |
| 700 | 1 | # | |a Barban, Arnold M. |e joint author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=27768 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00250##a003.5.1||00260##a003.5.1||00260##b003.5.1||00260##c003.5.1||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1|| |
Advertising; its role in modern marketing