Marketing research online research applications

Marketing research online research applications

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[This book] was created [for] the undergraduate student of marketing research. [This book] has some unique features. [They include:] online marketing research examples integrated throughout the textbook ... and SPSS Student Version 11.0. SPSS Student Version is state of the art statistical software...

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Bibliographic Details
Main Authors: Burns, Alvin C (Author), Bush, Ronald F. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2003
Edition:4th ed
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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