Marketing research online research applications
[This book] was created [for] the undergraduate student of marketing research. [This book] has some unique features. [They include:] online marketing research examples integrated throughout the textbook ... and SPSS Student Version 11.0. SPSS Student Version is state of the art statistical software...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2003
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing research online research applications