Marketing research online research applications
[This book] was created [for] the undergraduate student of marketing research. [This book] has some unique features. [They include:] online marketing research examples integrated throughout the textbook ... and SPSS Student Version 11.0. SPSS Student Version is state of the art statistical software...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2003
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .B779 2003 |
| 100 | 1 | # | |a Burns, Alvin C |e author |
| 245 | 1 | 1 | |a Marketing research |b online research applications |c Alvin C. Burns, Ronald F. Bush |
| 250 | # | # | |a 4th ed |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2003 |
| 264 | # | 4 | |c ©2003 |
| 300 | # | # | |a xxxi, 642 pages |b some colour illustrations |c 26 cm. |e 1 compact disk |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a [This book] was created [for] the undergraduate student of marketing research. [This book] has some unique features. [They include:] online marketing research examples integrated throughout the textbook ... and SPSS Student Version 11.0. SPSS Student Version is state of the art statistical software and SPSS is the most popular statistical software in the marketing research industry.-Pref. This marketing research book presents the fundamentals of marketing research ... for anyone who wants to know about marketing research for today's digital world.-Back cover |
| 650 | # | 0 | |a Marketing research |
| 700 | 1 | # | |a Bush, Ronald F. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=277668 |
| 964 | # | # | |c BOK |d 01 |
Marketing research online research applications