Marketing research online research applications
[This book] was created [for] the undergraduate student of marketing research. [This book] has some unique features. [They include:] online marketing research examples integrated throughout the textbook ... and SPSS Student Version 11.0. SPSS Student Version is state of the art statistical software...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2003
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | [This book] was created [for] the undergraduate student of marketing research. [This book] has some unique features. [They include:] online marketing research examples integrated throughout the textbook ... and SPSS Student Version 11.0. SPSS Student Version is state of the art statistical software and SPSS is the most popular statistical software in the marketing research industry.-Pref. This marketing research book presents the fundamentals of marketing research ... for anyone who wants to know about marketing research for today's digital world.-Back cover |
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| Physical Description: | xxxi, 642 pages some colour illustrations 26 cm. 1 compact disk |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130351350 |
Marketing research online research applications 
Marketing research